Harvest 2020 sets out to achieve the potential to increase exports by 42 per cent by 2020 in response to increasing global demands and opportunities in developing economies.
Ireland benefits from its green image and reputation for quality which is hugely important given the increased focus on traceability (from fork to farm), food security, standards and quality production systems. Brand recognition is vital to build consumer trust and confidence and international reputation.
The food sector operates to tight margins in circumstances where the multiples have considerable purchasing power. In the first instance, it is important that companies continue to embrace both Lean and sustainable principles across their entire business operations – investing in automation, ICTs (technology deepening) and re-skilling of their workforce. In addition, more companies need to build capabilities and to add value through the development and introduction of new products and services.